Background

A 25-year evolution across design, product strategy, and executive operations.

Today, as Chief Operating Officer at Truefit, I apply executive operational discipline to drive business growth, optimize cost-of-delivery margins, and integrate practical AI innovation across technology environments.

Operating at the intersection of executive strategy and execution, I focus on building resilient systems and high-performing cultures that deliver sustainable profitability. Over the course of my career, my leadership and product oversight have influenced software platforms, digital products, and strategic initiatives across a broad spectrum of organizations — from Fortune 500 enterprises and mid-market firms to high-potential startups

This operational approach has evolved over 25 years across every layer of product delivery. I began my career in traditional print design—where spatial discipline and precision were paramount—before expanding into digital design, enterprise user experience (UX) architecture, and senior product ownership. Steering complex, multi-million-dollar software builds from concept to release naturally expanded my scope from designing products to designing organizational systems.

This end-to-end perspective allows me to connect high-level leadership vision with predictable, profitable execution.